Every business needs a robust and effective recruitment strategy, particularly when it comes to hiring salespeople. The only way to increase the sales performance of your business is to hire the best team who can sell products and services consistently. Different salespeople are successful in different environments. This makes it all the more important that you identify the right type of sales reps for your organisation so that they can all work in harmony and achieve the best results.
The first step in hiring an outstanding sales team is building a hiring profile and understanding the type of relevant tasks your team will be undertaking. Your hiring process should be disciplined and targeted. Simply put, you need a team that can help make your company more profitable from day one. Read on to find out how you can recruit an excellent sales team.
Focus on candidate behaviour
When building a new team, the key is to focus on the individual behaviours of each candidate. Leaders must focus on hiring not only the most talented professionals but those who fit the job. Hiring decisions should be decided based on a combination of different factors, but the potential hires’ behaviour is crucial.
There are many ways to assess for behaviour during the interview process, such as asking questions that probe a candidate’s work style and way of thinking. You can gain a deeper understanding of a person and how well they work under pressure, as well as how they work in a team. When you focus on behavioural questions, you can build a sales team with the right mix of professional skills and perspectives, which can foster a much more productive environment.
Leaders should assess skills and core competencies throughout the hiring process. In a competitive market, businesses are adjusting their strategies all the time to meet the demand of changing sales. If you want your organisation remain competitive, then you need to provide talent assessments to evaluate skills.
Tests prevent interviewers from making a bad hire, which can be costly in the long-run. One of the best ways to assess for competence is to ask questions that require problem-solving. If you want a more accurate insight into how well your sales team works together, then why not offer a job trial for the final candidates? While this method does take time, it can be effective for assessing how your team performs as a whole.
Hire a coachable sales team
It’s not all about finding the perfect candidate. While it is important that your salespeople are motivated and goal-oriented, you need to find people that can be effectively coached and trained. When you hire people that do not add to the existing culture, this could undermine the success of the rest of the team. It’s important that you hire people that respond well to management, so you can show them the ropes and sit back to watch them thrive. Continuous learning is the key to growth, which is why you need to recruit salespeople who are always willing to learn something new.
Build a strong employer brand
Your employer brand is your company’s reputation in the workforce. It’s how you market your company to job seekers and internal employees. If you want to build a high-performing sales team, you need to make sure you have a strong employer brand to communicate to people why they should apply for a job. Without a strong employer brand, you’ll struggle to attract quality candidates and build the right team for your business. According to research by LinkedIn, a good employer brand can reduce turnover in an organisation by 28%. If you want to reduce hiring costs and ensure your company hires the best sales team, make your employer brand as good as it can be.
Let BMS help you hire the best sales team
At BMS, we have an excellent team of recruitment consultants who have vast experience in hiring the best professionals for sales roles. We provide strategic advice to all the companies we work with and we continue to build great relationships with all our clients. Our consultants have an in-depth understanding of the sales market and the skills needed to be successful. With our expertise, you’ll be able to build an outstanding team of salespeople that will help you get results for your business. Contact us today to learn more about what can do to help you.